Fundraising ideas

Meeting the fundraising target by the deadline may seem like a daunting challenge in itself (as well as training for the physical challenge!) but if you follow the tips below you should find that the fundraising becomes a surprisingly enjoyable experience.

1. Create a fundraising page on
2. Make a list of EVERYONE you know
3. Write to everyone you know
4. Keep your sponsorship forms with you at all times - (here is a sample sponsorship form)
5. Does your employer operate a matched giving scheme?
6. Create a new e-mail sign off for the bottom of all your e-mails
7. If you don’t ask you don’t get!
8. Finally start fundraising as soon as you can….and keep going!

Here are the tips again in more detail:

1. Create a fundraising page on
Using is a very easy and efficient way of raising sponsorship. Once you’ve created a page, e-mail it to all your contacts so they can make an online donation. All justgiving donations are automatically transferred to Fredericks Foundation once a week so you don’t need to worry about collecting sponsorship.

On the just giving website:
      1. Click on this link "create your page" , click on "An Organised Event" and then follow the instructions to make your own page for the Fredericks Foundation - Namibia Desert Challenge. 
      2. Write a personal account of why you’re undertaking this challenge, the difference that Fredericks Foundation can make to the lives of disadvantaged people and add a photo of yourself.

In minutes it will all be setup.

If you reach your target (and you may be surprised how quickly this could happen) then we recommend you increase your target otherwise people may think you no longer need sponsoring.

Justgiving charges Fredericks Foundation a 5% handling fee, but we found that using this method increases the amount and speed of fundraising, and the fee becomes negligible in the context of how much extra money can be raised. It is also very easy to receive Gift Aid this way.

2.    Make a list of EVERYONE you know
Friends, family, business contacts, member of networks or clubs you belong to, former colleagues. Think broadly – this is a great excuse to contact them and people are genuinely pleased to be contacted and enthused by the challenge you’re taking on.

3.   Write to everyone you know
Write a heartfelt letter or e-mail and send it to everyone on your list. Add the link to your Justgiving page. Explain what the sponsorship money will achieve for example:

" Fredericks Foundation helps disadvantaged people to develop business confidence, realise their potential and contribute to society economically. The charity's mission is to provide critical business support and services to those with nobody else to turn to when starting their own businesses. Fredericks Foundation starts up to 3 new businesses a week, over 75% of loans are repaid and the money is reinvested again and again. Of 70 Community Finance Development initiative organisations in the UK, Fredericks is the most successful - achieving the highest success rate from the lowest cost base."

If they don’t have internet access ask them to send you a cheque.

4.    Keep your sponsorship forms with you at all times
You never know who you might see or when the challenge comes up in conversation and asking someone for immediate commitment of support is very powerful. Training courses or “strategy offsites” can be very effective opportunites to catch a wide range of colleagues in a generous mood.  (here is a sample sponsorship form)

5.    Does your employer operate a matched giving scheme?
This is where the company matches, pound for pound any money raised by its employees for charity (there may be an upper limit). This could double your fundraising so it’s well worth finding out. Even if they don’t run a formal scheme they may be willing to make a donation. Tell colleagues and bosses about your participation in the Challenge. Contact your internal communication team if you have one and get them to feature your Challenge in the company intranet or newsletter – it’s a great “good news” story and a good way of raising extra fundraising from people you might not have thought of.

6.    Create a new e-mail sign off for the bottom of all your e-mails
For example: “In September I’m undertaking a gruelling challenge to raise money for Fredericks Foundation to help disadvantaged people gain independence by setting up and running their own business. I’ll be hiking across the Namibia Desert in one week. Please sponsor me at: Thank you.

7.    If you don’t ask, you don’t get!
E-mail people individually, make it personal rather than a mass e-mail and you’ll find friends and colleagues are much more likely to respond generously. Make yourself available, return their calls and ask if they need more information. If you chose option B, remember to tell them that you’re paying for the “trip” yourself so every penny of their sponsorship goes to further the charity’s work. When someone has sponsored you thank them individually and promptly for their sponsorship and keep them informed of your progress. Let them know how you’re feeling about the trek, how your training is going and when you’ve met your target. After the trek send them an e-mail or a letter with some photos and highlights of the Challenge.

8.    Finally start fundraising as soon as you can….and keep going!
Raising sponsorship for Fredericks Foundation is a big part of your commitment to the Challenge and will give you a great deal of satisfaction when you succeed. Start early, plan well, be bold - people will surprise you with their generosity and support! Remember every penny you raise will go to supporting people who need our help, who have a passion for independence and want to develop business “know how” and skills but lack access to the necessary business support and finance owing to adverse personal circumstances.

Good Luck!

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